Here’s why it’s time for Medical Affairs to drop 
IRMS and use an enterprise solution.

Everyone knows that time is in short supply for HCPs. When they have questions, they expect immediate answers. In the best case, they pick up the phone and call you. But, in the worst case, they search Google and take whatever answer seems the most comprehensive.

Unfortunately, 54% of the time the answers HCPs find easily on Google are inaccurate or out of date. How often does your content appear at the top of the search results?

Today, to make sure your answers are always at HCPs’ fingertips, you need to start thinking differently. You need to break down barriers between channels. You need to cut content revision and editing cycles. You need a system that centralizes medical content in one place so you can make sure it’s globally compliant, scalable, and accessible to everyone in your company who needs it—all while being able to adapt to your needs over time.

A hub and spoke model for content management is key to agility and engagement. IRMS can’t do that for you, but an enterprise-level solution can.

Here’s what else enterprise solutions can do for you:

  • 1. Write once, publish everywhere.

    It might be easy in the short term to keep content in the individual local systems that use it, but this approach always creates risk and extra work downstream. The only way to really use your content to its full potential is with an enterprise system. You’ll be able to write it once, update it once, proof it once—and roll it out across multiple touchpoints from one content source as a result. 

  • 2. Be where HCPs need you to be.

    The power of centralized content keeps you consistent, but it also allows you to experiment with new ways to talk to HCPs—organic search, SMS/texting, phone conversations, email, live chat, self-service—without having to build new content repositories for each. It’s the secret of how you can be truly multichannel and fast. 

  • 3. Data, data, data.

    Enterprise integration means you can now see the whole picture of how your answers are performing across channels and regions—which can be almost impossible to see when content lives across multiple non-enterprise systems

  • 4. Best-of-breed solutions.

    Most enterprise solutions involve integrations with platforms like Salesforce and Veeva that can link to other aspects of your commercial architecture. You get the best of what cloud providers offer, combining them to create exponential value without the headache of complex integrations.

Today, information is everywhere. Getting scientifically accurate answers in front of the right HCPs at the right moments is more important than ever. Enterprise medical information thinking can help you make this happen—IRMS just can’t. 

Want to learn more about how an enterprise content management solution can transform the way you interact with your customers? Mavens can help. Contact us for more info.

Brett Balzer

Author Bio

Brett Balzer leads Mavens' Medical Practice. Over the past 4 years he has led global medical information implementations for large pharmaceutical companies. In 2016, he led the launch of the Medical Information Cloud, Mavens' redesigned medical information contact center platform.