London’s Calling 2018

Mavens recently participated in London’s Calling 2018. For those unfamiliar with the event, It is the biggest Salesforce Community Event in Europe. As it is organised by the Community for the Community it has an open and collaborative vibe.

In addition to attending numerous sessions throughout the day, speaking to various vendors in the salesforce eco system and networking, we also had 2 technical sessions delivered by Mavens.

We asked a few of our Mavens attendees to tell us about their highlights of the day.


Paul Battisson, Platform Strategy Lead, EMEA

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This was the third year in a row I have been lucky enough to attend and speak at London’s Calling and for my third run out I decided to do something a little different. The session I gave was a live coding session using Heroku and Platform Events which seemed to get a number of people interested in the technology and capabilities of the tools. I was also lucky enough to have some great audience participation as we did some live debugging along the way.

There was a lot on GDPR this year which given how hot a topic it is was no surprise. I have been leading Mavens’s efforts in this area (you can find out more on our views here) and am always interested to see and hear what others are doing in other less regulated industries.

Aside from the GDPR I spent a lot of time catching up with old friends and making new ones. It was great to see so many good discussions with people from a mix of experience, seniority and background all sharing information. I look forward to hopefully making it four times in a row next year!


Florian Hoehn, Patient Services Technical Architect

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I was lucky to be chosen to speak at London’s Calling 18. Since I got to talk about my favourite topic: ‘Rethinking our architecture with Platform Events’, it started a lot of great conversation to find out how other companies and architects are approaching these new tools and possibilities in the cloud.

For me with a technical mindset this event had so much to offer. I learned something new in every session I attended.

One highlight to point out is the future availability of Custom Metadata Types for admins. It will make our solutions even more configurable and flexible which leads to a cleaner architecture.

Discussing Event Driven Architecture patterns and solutions all day long I still managed to grab one of the delicious pies and have to say this was the best conference meal I ever had. So I will be back next year if time allows!


Minesh Patel, Solution Architect

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My highlight at these events is always the ‘Demo Jam’. Each partner gets only 3 minutes to present their product and offerings to the audience. The rules are no slides, live demo only and you’re cut off at the 3 minute mark. Aircall, a product to replace traditional CTI tools with a cloud offering delivered a lively, perfectly timed demo to take home first prize.

However what was a recurring theme across the different presentations, was how numerous partners have adapted their product and offering to support the GDPR regulation changes coming this year. For the astute listeners in the audience a recurring topic regardless of the product on show, was how can ‘our product support your GDPR needs’.

In the afternoon I made some time to walk around the booths and chat to the different vendors about their products and think about where that may support Mavens and our customers.


All in all it was another great event, and the lunchtime pies were definitely the favourite choice. If you are interested in learning more about our technical expertise or how we support you with GDPR, then get in touch.

Florian Hoehn Lo res

Author Bio

Florian Hoehn is Mavens’ Patient Practice’s Technical Architect. During the last decade he has been involved in cutting edge projects on multiple cloud platforms. Agile development, continuous integration and clean architecture and code are his passions which he likes to speak about in technology events.