Looking forward to eyeforpharma Barcelona

As surprising as it seems, it is once again the time of year where we at Mavens are preparing for our attendance at the eyeforpharma conference in Barcelona in March. Alongside preparing our stand and materials ready for us to meet the attendees and discuss the work we are doing in the industry, our team are also busy reviewing the agenda ready to plan their attendance and getting excited about the sessions they are looking forward to. We asked some of those who will be attending to tell us what they are most excited about and looking to gain from this year’s event.


Louise Gargan, European Sales Director

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For me, the first thing that springs to mind is some of the content in the “Enhanced Patient Solutions” track I am chairing on the first day. At Mavens we have completed numerous projects to deliver patient support programs around the globe and I am always keen to get an alternative view as to how this year’s speakers envisage the way in which pharma engages with patients changing needs—and the speaker line up includes a bunch of people who will doubtless have real insight into this.

Additionally we have been working very closely with a number of companies in the rare and orphan disease space. The panel on Tuesday will discuss how these organisations are defining the new commercial model for pharma. This is bound to be full of interesting insights as to how the industry is starting to change the way in which it defines commercial success.

Finally, I always enjoy chatting to the other delegates around what they are working on, their views on trends, and the challenges they are facing. It’s great that conferences like this provide some great time for everyone to network, share their thoughts, ideas and experiences so that we can all improve and broaden our outlook.


James Hemsley, Commercial Project Lead, EMEA

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Throughout my time at Mavens I have worked with organisations to help improve their commercial excellence, whether through implementing or enhancing CRM through to enabling multi-channel engagement. I’m looking forward to the keynotes on the first day as they really help set the tone for the entire conference and have a slightly broader format that covers big industry trends.

I’m keen to hear more this year on how organisations are progressing in rolling out engaging multi-channel strategies and look towards becoming omnichannel. Last year the conference had a big focus on the multi-channel experience and patient centricity and I am eager to see how organisations have been delivering on this.

Finally I am excited about seeing some old friends and making some new ones. Over the past 7 years I have had the pleasure of getting to work with a number of great people within the industry, a number of whom will be attending. It will be great to catch up and discuss what everyone is up to with those I know and hopefully get to make some new friends during the 3 days.


Paul Battisson, Platform Strategy Lead, EMEA

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I am a technologist at heart and always look forward to seeing what innovative items people are doing using technology to drive change. Obviously then when reviewing this year’s agenda I was drawn towards the sessions on artificial intelligence and machine learning, particularly the one from Ryan Olohan of Google. I have seen Ryan speak before and he is always extremely informative and engaging.

Alongside this, my role focuses on collaborating with our partners and I look forward to meeting up with some of the team from Salesforce and Veeva whom I speak to regularly on the phone but are spread across Europe. It will be great to spend a bit of time catching up with them as well as attending Salesforce’s session on Monday around omni-channel engagement.


If you’re attending the conference, please stop by our booth to say hello or contact us at info@mavens.com if you would like to arrange some time to meet.

Paul Battisson

Author Bio

Paul Battisson is the Platform Strategy Lead for Mavens in EMEA, based in the UK. Over the past 15 years he has delivered solutions across a wide range of sectors including many highly-regulated industries. He has spoken at a number of healthcare industry and technology events on topics as diverse as machine learning, virtual reality, patient services and omnichannel marketing in pharma.